Using Google+ in SEO, specially local rankingDo you know that Google+ can help you to improve your search engine ranking specially in Google local using Google my business.
Though Google officially denies it and says “+1 button had no direct effect on rankings”. But that may be far from the truth.
In 2015 Google+ is a strong local seo ranking signal for your local businesses. Visit this page for more information.
A study conducted by SearchMetrics shows that Google+ shares is a strong ranking factor. Even stronger than backlinks.
Google’s webspam team head Matt Cutts said in a video that “we’re still going to have to study and see how good the signal is, so right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher,” Matt Cutts said. Visit the YouTube video.
On June 27th, 2013 Searchmetrics published a blog post and shown the major factors on Google ranking in 2013.