What is SEO : SEO is the abbreviation of search engine optimization, it is a process to design & market your website in a way so that it appears higher in search engine rankings on many search phrases related to your site in Google Yahoo bing.
Website Optimization explained in short
When we take the help of search engines ? Search engine optimizing an website is the FREE of COST method to get leads. When we search ? We search in Google when we need something.. an iPhone, new android phone, a new stylish bed or some kind of information or service. A major part of optimizing a website for search engines is optimizing site content.
Optimizing website content is the king on SEO field, and its the main step of website optimization. But only optimizing content may not bring top ranking. But you don’t expect good ranking if you donot have good. This is a pre requisite for SEO.
When we talk about seo – we mean website content & related URL to show up in Google first page ranking. But apart from this, we need to search engine optimize images, videos, ecommerce products-to show them in top of Google. To know about video seo click here.
SEO guidelines for small businesses :
- If you think seo is to get links, then it is not true.
- Try not to get links from here and there.
- This can ruin your site’s ranking.
- Try to survive from periodic Google algorithm updates.
SEO ranks are free…
But to start SEO you may need to pay for few months SEO cost with the help of seo consultants and get and get free visitors for the rest of the time.
You have 2 choices if you are seeking for Google top ranking :
Do it yourself SEO: Only follow white hat search engine optimization techniques. Restrain yourself from getting links by money. Follow Google guidelines. Donot try to get links from anywhere & lot more to learn.
Hire a SEO Service : SEO is a complex process, if you don’t want to get involved we can do it for you. Just pick up a suitable SEO cost package.
The links can ruin your SEO ranking in 2015
After the Google penguin update since 2012 March, started to penalize websites involved in link manipulation. In spite of that many SEOs try to get links from any available website. But this can be dangerous for your website if the linking techniques do not follow seo guidelines. Now links point to your website can ruin Google ranking. We always suggest our clients not to get involved in link trading. Google don’t like Any kind of link manipulation.
Only quality links will survive, bad links will be penalising for you. The most complex part is which links are bad is to be determined by Google. No SEO has any hand on it. So you can only assume, but not 100% sure on links.